Bulldog Reporter's Daily 'Dog presents a one hour audio conference and exclusive interview with: Chris Brogan—only $99!
Are You a Trust Agent? Secrets of Building Influence and Earning Trust
Online—an Exclusive Interview with Social Media Rock Star Chris Brogan
Broadcast on Tuesday, April 6, 2010
He's been called a "social media rock star." But Chris Brogan, president of New Marketing Labs, is much more than a Web celeb. He recently released "Social Media 101: Tactics and Tips to Develop Your Business Online" and his book "Trust Agents: Using the Web to Build Influence, Improve Reputation and Earn Trust" was a best seller. On top of that, his blog was ranked #1 by Ad Age and he has over 100,000 followers on Twitter.
So what lessons can PR firms learn from Brogan's rise? How can you build and engage similarly loyal followings for yourself and your clients? How can Corporate America begin to rebuild trust with its publics using social media? What new opportunities are there at the corporate level for communicators to increase their reach and influence through the principles outlined in Brogan's book? And what's next in social media—and how will it change the way we practice PR?
This one-on-one live interview will give you the answers to these questions and more—and help you understand what media, communicators, marketers and even PR professionals must do to thrive in the rapidly evolving new media landscape where online communities and social media engagement make or break brands overnight. Not only will you learn what it takes to build a culture of trust and transparency essential for success online and off these days, but you will also learn valuable word of mouth marketing (WOM) lessons from the Chris Brogan's rise and gain insights into social media trends.
In this one-hour event, Brogan will share ground-breaking perspectives on marketing and new media for public relations practitioners and others. Take this rare opportunity to hear one of the most influential leaders in digital communications today discuss: how to build loyal online communities, how to engage brand fans via social media, how to be a resource to your stakeholder groups in the social media era, what media outlets are doing to reinvent themselves, what topics and technologies the media and public will (and should) embrace in the year ahead—and more. Not only will he reveal the secrets of his success and the strategies he used to attract over 127,000 followers on Twitter, but Brogan—himself an online commentator and blogger—will also cover how to reach out to other online influencers using social media tools like Twitter, and even how to structure your PR, marketing or corporate materials for optimal reach in today's 24/7 media environment.
WHAT YOU WILL LEARN:
• Trends to Watch: The big ideas and tools today's social media experts are watching
and how they will impact how you build, promote and protect your company or clients'
brands
• Being a Trust Agent: How to build a culture of trust by acting on suggestions,
encouraging skepticism and engaging in community blogs, Tweets, fan pages and more
• New opportunities at the corporate level for the PR and marcom disciplines to increase
their influence through the principles outlined in Brogan's book
• Fresh approaches to help you build online communities and engage brand
fans
• Starter moves for adding social media and blogging to your business plans
and marketing strategies
• WOM Marketing Tips: How Brogan's own brand was created by online word of mouth
and community engagement—plus best practices to borrow for your own program or company
• "Honest Content" marketing explained—plus how to "do well in business by doing good"
• Working with online influencers—how to work with the social media influencers,
bloggers and other digerati using tools like Twitter, LinkedIn and Facebook
• The truth about "Twitches"—why pitching journalists, bloggers or others on Twitter
is a bad idea . . . plus social media faux pas and common mistakes PR, marketing
and communications professionals make when engaging in WOM
• Best Practices: How today's most trusted brands build loyal followings online
and off—and how Corporate America can rebuild trust with its publics using social media
tools
• Trust and ROI: How building trust with stakeholders impacts the bottom line—lessons
from Dell, Ford and others
• What's Next: New technologies, mobile apps and movements poised to change
business in 2010 and beyond—and how to prepare for a Web 3.0 world now
ABOUT CHRIS BROGAN:
Chris Brogan is an eleven year veteran of using social media and both web and mobile technologies to build digital relationships for businesses, organizations, and individuals. Chris speaks, blogs, writes articles, and makes media of all kinds at [chrisbrogan.com], a blog in the top 5 of the Advertising Age Power150, and in the top 100 on Technorati. He is co-author of The New York Times bestselling book "Trust Agents," and the recently released "Social Media 101." Chris is also the cofounder of the PodCamp new media conference series, exploring the use of new media community tools to extend and build value. He recently became president of New Marketing Labs, a social media agency. He runs the Inbound Marketing Summit events with CrossTech Media. Chris frequently speaks at and attends marketing and social media events, sharing his passion for all things social media. Chris won the Mass High Tech All Stars award for thought leaders for 2008. He has been quoted in The Wall Street Journal, US News & World Report, The Montreal Gazette, Newsweek, and many others.
ABOUT BRIAN PITTMAN:
Brian Pittman is content director of Bulldog Reporter's PR University and the weekly email newsletter Journalists Speak Out. Previously, Brian served as editorial director at Infocom Group, where he edited, reported for and launched titles such as Media Relations Insider, PR Agency Insider, Ad Agency Insider and Managing Partner. Prior to that, he served as editor of Utah Business magazine, among other titles. He is a seasoned reporter with extensive experience interviewing such personalities as Steve Forbes, Bob Edwards and Margaret Thatcher.
SPEAKER:
Chris Brogan, Author, "Social Media 101," Co-Author, "Trust Agents;" Blogger, "Chris Brogan"
MODERATOR:
Brian Pittman,
Director of Content,
Bulldog Reporter
Your On Demand audio conference or webinar purchase entitles you to:
• Download and listen to the conference or webinar
• PR University's conference manual, which includes up-to-the-minute, verified contact
information and background on the panel, plus additional value-added articles from
the archives of Bulldog Reporter
• A full transcript of the conference
PRSA ACCREDITATION:
• PRSA APR Accreditation Maintenance Credits Approved: 1.0.
• Accredited registrants must track their points and submit activities every three
years to PRSA. Please keep a copy of the event description and date/time to submit
when required by PRSA.
