Acquire Tools, Protocols and Wisdom from
Veteran Communicators for Handling the
Press, Social Media, Staff, Directors and the
Community in Times of Disaster

In just one-half day, you'll cover:

• A healthcare facility crisis plan template
• Top ten hospital crises you should be prepared for
• How to get your C-suite to buy into crisis planning
• Five key constituencies during a crisis and how to handle each
• How to keep your staff calm in the midst of disaster
• How to monitor—and respond to—social media chatter about your crisis
• The six stages of healthcare crisis and how to deal with each
• How to respond to aggressive (gotcha) reporters
• Common PR mistakes hospitals and medical centers make in a crisis
• Best-practice policies for preventing crisis in a healthcare facility
• Six key crisis response principles
• Role of the communications professional in leading the team
• Five primary values that should guide you during a crisis

Hear and confer with communicators from facilities like yours, who will share their "war stories" and valuable crisis lessons learned

• St. Luke's Hospital, Bethlehem, Pennsylvania
• Northwestern Memorial Hospital, Chicago, Illinois
• NCH Healthcare System, Naples, Florida
• Baptist Hospital, Knoxville, Tennessee
• University of Cincinnati Academic Health Center, Cincinnati, Ohio
• Baylor Health Care System, Dallas, Texas