Archive for the 'test' Category

If you’re in the PR department of a consumer technology company – or an agency representing such a company – you know just how stiff the competition is for media coverage. It may seem like an impossible task to score space in the mainstream media, but this is not the case,  Five of the most influential bylines in consumer technology media spill the beans about what they’re covering now (and why), on a PR University audio conference Friday, April 27, 2007 at 1PM EDT (noon, CDT; 11AM MDT; 10AM PDT).

Panelists David Pogue, Personal Technology Columnist, The New York Times; Technology and Correspondent for CBS News, Mark McClusky, Senior Products Editor, Wired,Eric Butterfield, Senior Associate Editor, PC World, Kent German, Senior Editor, CNET.com, and Marsha Walton, Producer, Science and Technology, CNN reveal the gadgets, gear and trends they want to be pitched in the months ahead.  They share how PR and corporate communications can break through the clutter to earn their attention.