Comments on: Seth Godin Tells Marketers How to Avoid Meatball Sundaes http://www.infocomgroup.net/falkow/?p=142 PR Technology Trends Blog By Sally Falkow Wed, 30 Dec 2009 15:28:16 +0000 http://wordpress.org/?v=2.9.2 hourly 1 By: Scott http://www.infocomgroup.net/falkow/?p=142&cpage=1#comment-10039 Scott Fri, 07 Dec 2007 13:47:49 +0000 http://www.infocomgroup.net/falkow/?p=142#comment-10039 Reid, Sorry to disagree. I'm past my 15th year in PR and I can say categorically that the very worst of my colleagues in other agencies (and especially those who've now gone to the client side) are those who have always considered tenacious media relations (clipbook-worthy results) as the only metric for success. No, they don't cover the bases; they barely understand how the client's business is evolving and shaped by the marketplace. Today, these same people are most resistent to social media/conversation marketing because it requires different skills and a Rolodex won't help. Reid,

Sorry to disagree. I’m past my 15th year in PR and I can say categorically that the very worst of my colleagues in other agencies (and especially those who’ve now gone to the client side) are those who have always considered tenacious media relations (clipbook-worthy results) as the only metric for success. No, they don’t cover the bases; they barely understand how the client’s business is evolving and shaped by the marketplace. Today, these same people are most resistent to social media/conversation marketing because it requires different skills and a Rolodex won’t help.

]]> By: reid http://www.infocomgroup.net/falkow/?p=142&cpage=1#comment-10006 reid Wed, 05 Dec 2007 20:16:31 +0000 http://www.infocomgroup.net/falkow/?p=142#comment-10006 Sally, Thanks for the response. Godin is obviously brilliant, or he wouldn't be where he is today and I envy your ability to spend time tapping his brain. I just don't think he put his typical brilliance behind that quote. Those who are actually good at media relations have been 'covering the bases' for years. It's a new world for some. Let's hope they receive his message. Thanks again! Reid Sally,

Thanks for the response. Godin is obviously brilliant, or he wouldn’t be where he is today and I envy your ability to spend time tapping his brain.

I just don’t think he put his typical brilliance behind that quote. Those who are actually good at media relations have been ‘covering the bases’ for years.

It’s a new world for some. Let’s hope they receive his message.

Thanks again!

Reid

]]> By: Sally http://www.infocomgroup.net/falkow/?p=142&cpage=1#comment-10004 Sally Wed, 05 Dec 2007 17:44:16 +0000 http://www.infocomgroup.net/falkow/?p=142#comment-10004 Reid, Seth Godin (not Grodin)has always been a marketing maverick with new and controverial ideas. Most of them have proved to be valid though. Perhaps this one will too. Sal Reid,

Seth Godin (not Grodin)has always been a marketing maverick with new and controverial ideas. Most of them have proved to be valid though. Perhaps this one will too. Sal

]]> By: reid http://www.infocomgroup.net/falkow/?p=142&cpage=1#comment-9990 reid Wed, 05 Dec 2007 03:43:56 +0000 http://www.infocomgroup.net/falkow/?p=142#comment-9990 Sally, thanks for posting this story about Grodin. This quote, however is way off base: “The main challenge for PR is that the Internet has made the model of pitching the media redundant,” says Seth. “The best PR people are those who are counsellors to their clients, not publicity hounds. The way to win now is to represent the new media to your clients, not the other way round.” I think Grodin has assumed the new media revolution has already arrived. It hasn't. His quote, however, did inspire me to post a new Lame PR Tactic of the Week at the news ReidWegs Report. I'd love it if you'd visit and provide your opinion on the latest post and/or the blog itself. RW Sally, thanks for posting this story about Grodin. This quote, however is way off base: “The main challenge for PR is that the Internet has made the model of pitching the media redundant,” says Seth. “The best PR people are those who are counsellors to their clients, not publicity hounds. The way to win now is to represent the new media to your clients, not the other way round.”

I think Grodin has assumed the new media revolution has already arrived. It hasn’t.

His quote, however, did inspire me to post a new Lame PR Tactic of the Week at the news ReidWegs Report.

I’d love it if you’d visit and provide your opinion on the latest post and/or the blog itself.

RW

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