Jeff Jarvis of BuzzMachine has some hard-hitting comments on the Wall St Journal’s article about selling online ads. 

“Newspapers are losing their own core market because they didn’t understand the scale of the internet,” says Jarvis. “They still thought mass when they should have realized that small is the new big.”

One of the comments on Jarvis’ post says, “Broadcast television networks are next. By the end of this decade or shortly thereafter, television networks as we have known them for the past 60 years will cease to exist. Their news divisions will disappear even more quickly.”

Is the sale of online ads of any interest to PR folk, you ask.  Ad sales are their income line and if it affects their newsroom, you bet it does.  So this trend is one we need to watch closely.