A recent Burst Media Online Insight survey of more than 6,000 consumers found that four out of five (79.6%) respondents go online to conduct personal research on green initiatives and products. Data in this survey could hep you with your online PR content strategy

Consumers indicate high recall of green advertising but are often skeptical of advertiser claims. To allay doubts many seek more information on green claims made in advertising. Where do consumers go to find this information?  The number one source is the news

• News stories (43.7%)
• Word of mouth/family and friends (35.2%)
• Personal research (33.9%)
• Advertisements (26.7%)
• Community initiatives (18.4%)
• Organized groups (12.2%)

Consumers over the age of 35 rely on news stories much more than respondents under 35 – 47.6% versus 36.3%, respectively.

What kind of news stories would grab their attention?

1. Recycling information (35.6%) 
2. Healthy recipes (33.9%)
3. Alternative energy sources (27.5%)
4. Natural remedies (26.2%)
5. Eco-friendly cleaning products (25.4%)
6. Green technologies (25.2%)
7. Nature/outdoor recreation (24.8%)
8. Tips for simple living (24.0%)
9. Gardening/organic gardening (23.9%)
10. Organic foods (23.8%)

Get your content in to an RSS feed and syndicate it.  Add ways for people to share the content and add it to social media sites.  That way it’s likely to get picked up by bloggers.

 

 

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