If you have not yet read it, do so.  If you have not read it for a while, read it again. 

And when you finish the book, read chapter four again. (Doc Searls does know of what he speaks)

“The long silence — the industrial interruption of the human conversation — is coming to an end. On the Internet, markets are getting more connected and more powerfully vocal every day. These markets want to talk, just as they did for the thousands of years that passed before market became a verb with us as its object.”

And the Net certainly has changed that situation in the last ten years.  As PR people you’d think we’d be the first ones to get this clue.  After all, PR is about communication and conversations.

Better late than never. Don’t let another ten years go by. This is the core of PR today. Get the clue and get on board. 

I am doing a series of posts about who got the clues at PRoactive. The first post is about lessons to be learned from Dell about markets being conversations. 

There will be a new post about one of the clues each day.