As broadband has flourished and driven the demand for rich media on the Internet advertisers and content producers are moving from a text-based world to video content. At a 90-minute Digital Outlook briefing for the media at Time Inc. headquarters this week, Executive Vice President John Squires made it clear that Time Inc. believes it is in an ideal position to compete directly with networks by creating compelling original stories in video format that arise from the voices of its strong publishing brands, reports Online Media Daily.

Squires said they expect the Web to contribute 18% to the total 2007 profit of the Sports Illustrated brand, and 17% to the CNN/Money franchise. He said if Web-based revenues can grow to 25% of each print title within a few years, “we won’t have any trouble growing our business.”

If online video is a part of your PR strategy you need to pay attention to how people will find your content. “With the proliferation of video on the Web, people are starting to think about optimizing the ways in which their videos are found in much the same way we’ve been applying search engine optimization strategies to text based content,” said Suranga Chandratillake, founder and chief technology officer at blinkx, San Francisco. You can see their video optimization guidelines at www.seowiki.blinkx.com.