I am in Washington DC today at the PR News How-To conference.  The first session starts at 9 am with How to Listen to your Stakeholders.  The trainer is Sam Ford Director of Customer Insights, Peppercom and he will cover:

How to listen to your stakeholders – the must-do’s

How to execute quick, smart surveys and focus groups that will improve your PR

When to respond to the chatter online and when to just listen

How to tie in sales, customer service and PR to improve your organization’s bottom line

How to use listening techniques to adapt messages, research new products, prepare for a crisis

Reach new audience through effective listening

Better understand your audiences – from the media to customers – by listening and engaging