Half-Day Webinar for
Communicators at Food
Manufacturers, Beverage
Producers, Grocery Stores,
Kitchen Suppliers, and
Specialty Food Retailers

Tuesday, July 20, 2010
10AM – 2PM PDT; 11AM – 3PM MDT;
Noon – 4PM CDT; 1PM – 5PM EDT

Moderated by renowned
social media expert,
blogger, consultant and
trainer, Sally Falkow, APR

Sally Falkow, APR
President,
ExpansionPlus;
co-developer,
PRESSfeed; blogger,
The Leading Edge;
2009 PR Trainer
of the Year

Use advanced social media marketing
strategies to skyrocket visibility and sales—
frontline practitioners reveal how to build
loyalty, website traffic, press coverage,
client satisfaction and sales

In just one-half day, you'll cover:

• Best practices for using Twitter as a food and beverage marketing tool
• Key elements every food or beverage online newsroom must have to boost press coverage and Google search ranking
• Which social media promotions work best to boost trackable sales now?
• How to create communities of evangelists for your food or beverage
• How to track online conversations and mentions of your product—and how to respond when you don't like what you hear
• How to create a cost-effective social media strategic plan "step-by-step"
• A bad review on food and beverage websites and blogs: What you can and should do about it
• Cultivating food and beverage bloggers and websites: What works and what doesn't
• How to decide which social media are most valuable for your product . . . and which you can ignore
• What should your online messaging strategy be—and how can you communicate it in just 140 characters?
• To blog or not to blog: How to assess blogging costs vs. benefits
• How to build a large and loyal following on Facebook
• Most effective uses of online video—and what you need (and don't need) to produce your own
• And many, many more tips, tricks, trends and inside approaches

Hear and confer with communicators from General Mills, Campbell Soup, and other food and beverage brands like yours, as well as other social media experts, who will share their
"war stories" and valuable lessons learned