Use advanced social media marketing strategies to skyrocket visibility and sales—frontline practitioners reveal how to build loyalty, website traffic, press coverage, client satisfaction and sales

In just one-half day, you'll cover:

• Best practices for using Twitter as a travel marketing tool
• Key elements every destination online newsroom must have to boost
  press coverage and Google search ranking
• Which social media promotions work best to book more sales now?
• How to create communities of evangelists for your destination
• How to track online conversations and mentions of your destination—and how to respond when you don't like what you hear
• How to create a cost-effective social media strategic plan step-by-step
• A bad review on TripAdvisor: What you can and should do about it
• Cultivating travel bloggers: What works and what doesn't
• How to decide which social media are most valuable for your destination . . . and which you can ignore
• What should your online messaging strategy be—and how can you
  communicate it in just 140 characters?
• To blog or not to blog: How to assess blogging costs vs. benefits
• How to build a large and loyal following on Facebook
• Most effective uses of online video—and what you need
  (and don't need) to produce your own
• And many, many more tips, tricks, trends and inside approaches

Hear and confer with communicators from destinations like yours, as well as other social media experts, who will share their "war stories" and valuable lessons learned