IR therefore I AM

We always seem to be debating something. Mantle or Mays… Mary Ann or
Ginger… And, of course, earnings guidance [Ed. Note: Some of you may
have to consult Google, your parents or grandparents for the first two references]. While
I do not expect that this post will resolve any of the aforementioned, I will
present some pros and cons on the subject of earnings guidance.

Over the recent past, a number of companies, including many household names,
have discontinued the practice of providing earnings guidance due in large
part to the economy. One CFO was heard to opine, “Let ‘the Street’ do
it. They do it better than we do.”

Let’s look at both sides of the issue:

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Welcome to IR-IAM’s inaugural post. This space will offer insights, tips and
tricks of the trade for the investor relations professional. We’ll cover the
issues, regulatory changes (and challenges) and news that is important to the
practice of investor relations. We’ll offer straight talk with a touch of irreverence
as we work to inform and interpret and, perhaps, to amaze and surprise. We
hope to bring you things that will make your life easier by helping you make
your CEO happy…

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