What's New This Year:
|
|
Why this year, more than ever, you'll want to attend the largest media relations summit in the business
EXECUTIVE MEMORANDUM
TO: PR and Corporate Communications Professionals
FROM: James Sinkinson, Publisher, Bulldog Reporter
RE:How Media Relations Summit 2008 helps communicators seize marketing leadership opportunities created by today's new media and new technologies The disruption created by social media, blogs and wikis, combined with search marketing, online video, and interactive techniques opens exciting opportunities for PR and communications professionals. They specifically make possible the assumption by communicators of greater leadership in the marketing mix and a greater share of the marketing budget.
These changes are so momentous that we've never seen anything like it before and we likely never will. This year's Media Relations Summit is all about seizing these once-in-a-career opportunities.
No wonder I urge you to join us in San Francisco this April. Media Relations Summit 2008 will focus on mastering these new powers and the often-unpredictable world of Web 2.0. It will also help you leverage PR's traditional storytelling prowess to achieve greater visibility, impact, budget, ROI . . . and respect.
But yes, this event is also about coping with rapid, unpredictable—even scary—change.
Good news: I guarantee Media Relations Summit 2008 will give you the tools, insights and inspiration to take it all on—and succeed. This conference is about increasing your media and online placements, selling your effectiveness to management, creating more dramatic messages, and helping move you forward professionally.
San Francisco will revitalize your creativity, your career and your energy
At this event, you'll meet some of the most influential journalists and confer with some of the top practitioners in the business. After hours, you'll dine in San Francisco's world-class restaurants, partake of the city's surfeit of shopping opportunities, plus visit theaters, museums and other tourist sites just steps from our conference hotel.
In short, Media Relations Summit 2008 puts you in the heart of San Francisco's Union Square—the centerpiece of this tourist mecca—at a beautiful time of year.
My colleagues at Bulldog Reporter and I look forward to meeting you in San Francisco for two and a half days of working hard ... and playing hard.
Best,

James Sinkinson, Publisher