CHOOSE FROM 13 BREAKFAST ROUNDTABLE DISCUSSIONS
Tuesday, APRIL 8 7:30AM - 8:45AM
This is a unique opportunity to share problems and solutions with new high-level contacts over stimulating (and delicious!) breakfast conversation. Bring problems that are plaguing you, discover other companies' "best practices" and trade war stories! Each table is staffed by an expert moderator and is geared to helping you solve real-life problems. (Roundtable participants will be surveyed in advance on their pressing issues, so your session will be focused on issues relevant to you.) Sign up before Friday, March 21, since all roundtables have limited attendance, and sessions may be closed after that date. Fee: $105.
1. Preparing Yourself and Your Organization for Crisis
Michael Fineman, President, Fineman & Associates
Disaster can hit your company at any time—here's a chance to review
your (and your management's) preparedness with your peers—discuss
media training, crisis plans and more.
2. Managing the High Performance PR Department
Doug Michelman, Sr. VP, Visa International
What's working to motivate PR people? How much to pay? How to
structure your department? How can you command management's
respect?
3. Revolutionary PR Technologies: Beyond Blogs and Podcasts
Sally Falkow, President, Expansion Plus, Inc.
How are corporate PR departments capitalizing on blogs and
podcasts—and what even newer, more powerful technologies are
helping PR pros get their message out? Discover your opportunities.
4. New Solutions for Measuring Corporate Reputation and PR Results
Mark Weiner, VP, Director of Global Research, Ketchum PR
Find out if you're measuring the right things, if you're paying a fair
price, and how to make measurement more meaningful to your
management.
5. New Ways to Use Online Video to Tell Your Corporate Story
Stacie Bright, Sr. Communications Director, Unilever
Learn how broadband Internet and YouTube have opened up dramatic
new possibilities in video presentation.
6. Problems in Pitching the Media
Jon Greer, President, MediaBridge
Brian Pittman, Director of Content, Bulldog Reporter
What are the best techniques for gaining reporters' attention and trust?
How can you sell "evergreen" stories? How can you build long-term
relationships?
7. Strategies for Proving the Value of PR to Top Management
Angie Jeffrey, VP, Research, VMS
C-suite executives think differently that PR people—find out how can
you discover what makes yours tick . . . and develop programs that
speak to them.
8. Turning Everyday Good Works and Stories into Major Media Coverage
Sandra Fathi, President, Affect Strategies
You serve valiantly, but the media won't pay attention—unless you
create a stir. Learn how to generate positive coverage around everyday
"miracles."
9. Moving Up the Communications Career
Gary Radner, Sr. VP, Corporate Communications Services, Thomson Financial
You'll become more gratified as you gain responsibility, recognition
and increased compensation. Find out how to put your career on the
fast track.
10. Current Challenges in Tech Industry PR
Karen Kahn, VP, Worldwide PR, Sun Microsystems
Technology industries are moving even faster than the rest of PR.
Learn how top companies are meeting the unique challenges they face
in fast-paced, often cutthroat markets.
11. Using PR to Build and Maintain Your Brand
Alan Elias, SVP, Corporate Communications, Washington Mutual
PR is the best friend a branding campaign can have. Learn how to
leverage all your PR messages to establish a powerful image for your
company.
12. Best Practices in Launching New Products
Michelle Swan, Director, Public Relation, Symantec
What should PR's role be in the launch, what should your plan look
like, how can you make every product introduction a blockbuster?
13. How to Score Holy Grail Top-Tier Media Coverage
Michael Smart, News Director, Brigham Young University
Learn how one PR pro has scored ink for various clients in the WSJ,
USA Today, NY Times, CNBC and many more—and how you can do
it, too.