COMPLETE SCHEDULE

INTENSIVE WORKSHOPS:

Workshop #1: Message Mapping: Cornerstone of Powerful Corporate Communications by Tripp Frohlichstein, President, MediaMasters Training

Workshop #2: Social Media Strategies for PR: Intensive Hands-On Bootcamp by Sally Falkow, APR, President and Doug Hay, CEO, Expansion Plus

Workshop #3: Ultimate Corporate Spokesperson: Advanced Media Training by TJ Walker, President, Media Training Worldwide

WELCOME NETWORKING RECEPTION Sponsored by Bulldog Reporter's Daily 'Dog

REGISTRATION * CONTINENTAL BREAKFAST * EXHIBIT SHOWCASE * NEWSBREAK LOUNGE Sponsored by Critical Mention

PR TECHNOLOGY UPDATE #1: "Show Your Best Stuff to the World," presented by Todd Grossman, VP Sales, MultiVu

Welcome: "Why PR Needs a New Narrative" by Jim Sinkinson, Publisher, Bulldog Reporter

KEYNOTE ADDRESS #1: "The Art of the Story: Finding the Heart of Drama" presented by Charlie Rose

KEYNOTE ADDRESS #2: "The Future of PR: How New Technologies Will Transform the Way We Communicate" presented by Duncan Wardle, VP, Global PR, Disney Parks

PR TECHNOLOGY UPDATE #2: "Driving Sales Using Public Relations," presented by Bill Wagner, Chief Marketing Officer, Vocus, Inc.

New Media and Technologies

Telling the Story

Special Problems

Tactics that Work

Meet the Editors

Influencing the New Influencers: Blogs, Podcasts, Online Video

Paul Gillen
Paul Gillen
Communications

Teaching Your Execs to Love and Master the Press Interview

Jon Greer, Media Bridge

What Every CEO Wants to Know:
What is the Value of Your Reputation?

Mark Weiner
Ketchum PR

Measuring Your Impact in Online Media

Katie Paine, KDPaine & Partners

Placing Stories in Top Technology Magazines
Ed Albro, PC World
Sebastian Rupley, PC Magazine
Natasha Nicholson,
Communication World
Galen Gruman, InfoWorld

BULLDOG AWARDS LUNCHEON & SPECIAL PRESENTATION Sponsored by VMS

How PR Can Navigate
Today's New Marketing
Milieu

Frank Shaw, Waggener Edstrom
Dr. George Kolb, Text 100

Telling your Branding
Story through PR

Alan Elias, Washington Mutual
Bill Kircos, Intel

Evergreen Magic— How to Make News When There's No News

Sandra Fathi,
Affect Strategies
Joanne Ritter,
Guide Dogs for the Blind

Radio Unbound: Supercharging Your Campaigns on AM, FM and XM

Jared Sarbu, KGO-AM
Richard Strauss,
Strauss Radio
Strategies

How to Get Featured in Leading Lifestyle Media

Amber Bravo, Dwell
Dale Conour, Sunset
Bruce Kelley,
San Francisco Magazine

Crafting a Powerful,
Cost-Effective Social
Media Strategy

Sally Falkow,
Expansion Plus
Brian Solis,
Future Works PR

What Journalists Want from Your Corporate Website

Ibrey Woodall,
TEKgroup
Chris Bechtel,
iPressroom

Working with Law Firms During Crisis to Win the War of Words

Joe Carberry,
Visa, USA
Lori Teranishi,
Van Prooyen/Greenfield
Sam Singer,
Singer Associates

Following the Conversation: How to Monitor Reputation in an Online World

Pete Blackshaw,
Nielsen Online
Rob Stokes,
Quirk Marketing

Leveraging Wires, Syndicates and News Services to Achieve Nationwide Coverage

Jeff Taylor,
Bloomberg News
Lidia Wasowicz Pringle,
UPI
Adam Tanner, Reuters
Brian Carovillano, AP

Blogger Relations: Inside the Hearts and Minds of Top Online Pundits

Tom Foremski,
Silicon Valley Watcher
Om Malik,
Giga Om
Craig Newmark,
Craigslist.org
Jon Greer,
BNET/Media Bridge

Turn Your Pitch into Story And Watch Placements Skyrocket

Brad White,
Financial Planning
Association
Corinne Kovalski,
Raytheon

Master Class:
Guerrilla PR in a
New Media World

Jill Lublin,
Promising Promotion

PR's Role in Word
of Mouth Marketing

John Bell,
360 Degree Digital/
Ogilvy PR
Jim Nail, TNS Media
Intelligence/Cymfony
Rick Murray,
me2revolution/Edelman

Inside the Newsroom: Pitching Daily Newspapers

Jesse McKinley,
NY Times
Nancy Blair,
USA Today
Don Clark,
Wall Street Journal
David Satterfield,
San Jose Mercury News

COCKTAIL RECEPTION

ROUNDTABLE DISCUSSIONS: Sponsored by Tekgroup International
Plus Continental Breakfast + Exhibit Showcase Sponsored by Critical Mention

KEYNOTE ADDRESS #3: "The Future of Social and Consumer-Generated Media,"
presented by Robert Scoble

PR TECHNOLOGY UPDATE #3: "Nouveau Niche: Gatecrashers at the Media Party,"
presented by Larry Thomas, COO, Medialink

New Media and Technologies

Telling the Story

Special Problems

Tactics that Work

Meet the Editors

How to Make
Your Corporate Blog Pay Off

Tac Anderson,
Hewlett-Packard
Jennifer Cisney,
Kodak
Robert Scoble,
Scobelizer

Getting Personal: Telling Your Story in Social Media: Facebook, Linkedin and More

Lee Aase, Mayo Clinic
Chuck Hester, iContact
Valerie Jennings,
Jennings Public Relations
and Advertising

Best Practices of Highly Effective Corporate Spokespeople

Don Campbell,
Chevron Corporation
Hani Durzy,
Ebay

How PR Can Ignite
Dynamite Product
Launches

Michelle Swan, Symantec
Tammy Schacter,
Electronic Arts

Meeting the Special Needs of Online Publications

Michael Goodman, TheStreet.com
Jeanne Carstensen,
Salon.com
Rafe Needleman, CNET
Stacey Delo, Marketwatch

LUNCHEON KEYNOTE #4:

Using New Technology to Communicate Directly with Customers

Mike Moran,
IBM
Paula Berg,
Southwest Airlines

Using Online Audio and Video to Present Your Organization's Story

Albert Maruggi, Provident Partners
Stacie Bright,
Unilever
Greg Radner,
Thompson Financial

How to Establish Your CEO, Spokesperson or Company as an Industry Thought Leader

Karen Kahn,
Sun Microsystems
Alison Wertheim,
Charles Schwab

Ten Seconds to
Succeed or Die: Phone Pitches that Rivet Editors' Attention

Michael Smart,
Brigham Young
University

Riding the Airwaves: Pitching Top Broadcast Outlets

Akilah Monifa, CBS-TV
Richard Gonzalez,
National Public Radio
Sandra Thomas,
Univision
Terry Conway, KG0-AM

How PR Can Get a Fair Share of the Marketing Budget in a Web 2.0 World

Bruce Ertmann,
Toyota Motor Sales USA
Jodi Baumann,
Network Appliance

The Changing Face of News—and PR Opportunities—in an Online Age

Mark Manoff,
Waggener Edstrom Worldwide
Dave Remund,
Innova Ideas & Services
Doug Bailey,
DB MediaStrategies

Responding to Crisis: Turning Bad News into Good

Christopher Horner,
Monsanto
Michael Fineman,
Fineman PR

Writing the Irresistible Pitch Letter

Larry Meltzer,
BlueCurrent Public
Relations
Ken O'Quinn,
Writing with Clarity

Journalists Speak
Out: How to Develop
Long-Term
Relationships with the Press

Erika Brown,
Senior Writer, Forbes
Wayne Cunningham, CNET
Steve Symanovich
San Francisco Business
Times

Secrets of Increasing Traffic to Your Corporate Website

Brian Kaminski,
iProspect
Lee Odden,
TopRank Online
Marketing
David Hulme,
Vision Media

Making Complex
Narratives Visual: Telling
Your Story in Video

Doug Simon,
D S Simon Productions
Sheri Baer,
The Hoffman Agency

Measuring the Effects of Integrated Marketing Communications

Angie Jeffrey,
VMS
William J. Comcowich,
CyberAlert
Sean D. Williams,
National City Corporation

Long Live the Press Release: Powerful New Techniques Give It New Power

Bill Wagner, Vocus
Michael Pranikoff,
PR Newswire
Laura Sturaitis,
Business Wire
Paolina Milana,
Marketwire

Working with the Major-League News Magazines

Robert Hof,
BusinessWeek
Fred Vogelstein,
Wired
Quentin Hardy, Forbes
Justin Ewers,
U.S. News & World Report