Two and a Half Days: May 17-19 • New York • Crowne Plaza Hotel
- Hot new PR uses for Twitter, FaceBook, YouTube and other social networks
- PR’s exciting new role in digital marketing
- Blogger relations: Top bloggers share inside advice
- New techniques for supercharging the news release
- Best ways to monitor and measure the value of online PR
- How to craft a cost-effective social media strategy
- Secrets of creating an irresistible elevator pitch
- Key elements of a compelling corporate newsroom
- Best practices in brainstorming brilliant PR campaigns
- PR writing that Google loves: Words that work for SEO
- Why your company or client should double its PR budget
- How to use research, reports and surveys to score ink
- Surviving the first 48 hours of a crisis
- How to make news when there is no news
- Using new technology to communicate directly with consumers
- And dozens more
media relations and new PR-technology summit in the business
EXECUTIVE MEMORANDUM
TO: PR and Corporate Communications Professionals
FROM: Jim Sinkinson, Publisher, Bulldog Reporter
RE: How Media Relations Summit 2009 helps you increase the influence of PR and corporate communications in the digital age The communications revolution created by social media, blogs and RSS, combined with search marketing, online video, and interactive techniques, opens exciting opportunities for PR and communications professionals. At the same time, today’s economic tightening increases the pressure on marketers to do more with less. These two profound conditions make possible the assumption by communicators of greater leadership in the marketing mix and a greater share of the marketing budget.
These changes are so momentous that we’ve never seen anything like it before, and we likely never will. This year’s Media Relations Summit is all about seizing these once-in-a-career opportunities. No wonder I urge you to join us in New York this May.
Media Relations Summit 2009 will focus on mastering these new powers and the often-unpredictable world of Web 2.0 and beyond. Specifically, it will help you leverage your skills to achieve greater visibility, impact, budget, ROI . . . and respect.
But yes, this event is also about coping with rapid, unpredictable—even scary—change.
Good news: I guarantee Media Relations Summit 2009 will give you the tools, insights and inspiration to take it all on—and succeed. This conference is about increasing your media and online placements, selling your effectiveness to management, mastering social networks and messaging, and helping move you forward professionally.
New York will boost your creativity, your career and your energy
At this event, you’ll meet some of the most influential journalists and confer with some of the top practitioners in the business. After hours, you’ll dine in New York’s world-class restaurants, partake of the city’s shopping opportunities, plus visit theaters, museums and other tourist sites just steps from our conference hotel.
In short, Media Relations Summit 2009 puts you in the heart of New York’s Times Square—at a beautiful time of year.
My colleagues at Bulldog Reporter and I look forward to meeting you in New York for two and a half days of working hard . . . and playing hard.
Best.
James Sinkinson, Publisher