- The Ultimate Media Pitching Workshop: 8 hours that will
transform you into a media relations superstar
Deliver every pitch with the sound of success in your voice
Michael Smart's workshops pump you up and give you a solid basis for certainty. You'll feel comfortable pitching even the toughest reporters, because you'll be prepared, you'll know the turf and you'll have information that can actually help your target journalists.
Learn what journalists really want—and how you can deliver it . . . every time
The Ultimate Pitching Workshop reveals surprising insights into what editorial gatekeepers are looking for, how you can make yourself a journalist's dream come true . . . and how to set yourself head and shoulders above your competition.
Discover the "magic" ingredients of pitches that capture editors' attention
Michael Smart has developed an arsenal of proven pitching techniques that open doors at major media with uncanny reliability. You'll come back to the office with dozens of such tools—and a newfound sense of power every time you pitch.
Inside techniques for getting through to target journalists
Some journalists seem aloof . . . but most can be reached if you use the inside methods you'll learn at this event. Get honest, straightforward, value-added approaches that make you look good and make top journalists happy you called.
How to become a source that reporters respect—and get them to call you for advice
Learn to become a valued resource for journalists—the person reporters and editors call first when they need help and your unique perspective. This workshop will help you achieve that level of respect by showing you how to anticipate journalists' needs.
How to build powerful story foundations that editors can't resist
- Seven subject cornerstones of successful stories
- How to tie your story to trends and the day's breaking news
- Four things every editor desperately wants from you
- Greatest mistakes PR people make when strategizing a story
- The art of finding news when "there's no news"
- Secrets of hooks that rivet even the toughest editors' interest
Learn to write and think like a journalist and watch your "hits" double
- Inside the mind of the journalist—a sometimes shocking journey
- Six habits of highly successful journalists (that will help you pitch)
- Five big problems journalists face—and how you can help solve them
- Deciphering "editor speak"—what reporters are really trying to tell you
Compelling new ways to package your story
- Seven templates journalists use to report news—and how to use them in your pitch
- Four low-cost pitching resources that will skyrocket your success
- The difference between pitching a release and pitching a story
- Three reasons why even your best pitch will never be good enough—and what to do about it
Discover how to generate megacoverage in top media
- How to leverage your local story into a national blockbuster
- Making exclusives and embargoes work for you—even with multiple press targets
- Extending the life of your story into multiple media over months
- How to place top execs, experts and spokespeople in major media
- Sure ways to get management's buy-in for your story ideas
PR 2.0: Using blogs and other online media to boost positive coverage
- Five critical ways pitching blogs is different than pitching "old" media
- Cool new resources PR pros should use to monitor news sites
- How to determine which blogs to pitch and which to ignore
- Leverage your online placement into a word-of-mouth bonanza
- Free new online techniques to multiply your story's reach fivefold
Acquire Michael's field-tested arsenal of proven pitching techniques
- Secrets of pitching without hype or fast talk
- How to get journalists to call you when they need information
- Email power: Five ways to ensure your message is opened and read
- How can you help a reporter "sell" your story to the editor?
- Astute ways to establish long-term trust and respect with reporters
If you hate to pitch, please read this:
Whether you're a newcomer or a 20-year veteran, you may still dread the prospect of cold-calling potentially hostile reporters. Or maybe you're not comfortable with hype or "fast talk." Either way, you'll love this workshop, because Michael Smart loves pitching . . . and he'll help you love it, too. The secret is passion, and the secret to passion is impeccable pitching preparation. When you have your pitch planned to a T—and you know Michael's inside pitching secrets—you'll rush to work, you'll eagerly grab the phone and you'll happily hammer out vibrant pitch letters. Best of all, because these workshops are small—attendance is strictly limited—you'll get Michael's individual attention on all the pitching obstacles that stand in your way.