"The same week I attended Michael's workshop, we placed
a feature on the 'Today' show."
Kate McIntyre, Manager of Communications, Wildlife Conservancy
"Michael Smart is an excellent speaker—both engaging and informative. His ideas and methods are valuable for any PR department, regardless of size and budget. I strongly recommend his presentations."Michelle Murad, Product Public Relations, Mercedes-Benz USA, Montvale, NJ
"I brought my team members to Michael's workshop, and it really paid off. His systematic approach boosted their confidence and gave them a strong set of tools to strengthen their messages and create solid, workable pitches. Using the skills he taught them, they have since landed our clients in the Washington Post, on CNN and in a nationwide Associated Press feature."Cory Maloy, Senior Vice President, Adams & Knight, Avon, CT
"After I sent a pitch using Michael's tactics, Wall Street Journal columnist Walt Mossberg told me, 'I get 300 emails a day, but yours caught my attention.' By following Michael's advice, I landed Walt's column, another feature story in the Journal, the national AP wire and our industry's top trade publication. Our sales jumped sixfold."Devin Knighton, PR Manager, EMC, Hopkinton, MA
"Michael's session was the best . . . He gives you specific tips you can implement right away to increase your national media coverage. He shows how PR people who think like reporters will be most successful with top-tier media. Anyone who has the chance should hear him speak."Rob Lopez, PR Manager, Cisco Systems, San Jose, CA
"After applying Michael's research and pitching techniques,
USA
Today ran a half-page article with a photo, and the New York
Times story (with photo) ran on the FRONT PAGE. The media
response was better than any of us could have ever dreamed,
and much of it is a result of implementing the strategies Michael
taught in his seminar."
taught in his seminar."
Andy Klotz, Media Relations Specialist, Media Relations Manager, Indiana State Fairgrounds
"Michael's Ultimate Media Pitching event was the most valuable workshop I've attended. Not only did it assist me in being promoted to director at my firm, I landed my firm's placement in the business section of the Los Angeles Times! Thanks to Michael, I now have the confidence, technique and resources to continue landing both local and nationwide media coverage."Tammy Mescobi, Director of Media and Public Relations, NSBN, Los Angeles
"Michael's all-day workshop has been incredible. I've used his approaches to develop lasting relationships with agenda-setting journalists at ‘CBS Evening News' and the Washington Post, [which] have generated follow-up coverage from other national outlets. I will definitely attend again."Jasmin Lyons, Media Outreach Specialist, National Education Association
Michael Smart's Bulldog Reporter workshops have included participants from Disney, Ritz-Carlton, Honda, Hilton, Verizon, Allstate, Four Seasons, The Economist, the EPA, Fleishman- Hillard, Edelman,Weber Shandwick,Waggener Edstrom and dozens more organizations of all sizes.