New media ground rules require bold new pitching techniques

Is media pitching dead? No way! In fact, if you know the inside techniques contained in Michael Smart’s workshop, you’ll feel pumped up and confident every
time you pick up the phone. You’ll also see your pitching-success rate skyrocket. You’ll feel comfortable pitching even the toughest reporters, because you’ll
be prepared, you’ll know the turf and you’ll have information that can actually help your target both online and traditional journalists.

Learn what journalists really want—and how you can deliver it . . . every time

“The Smarter Way to Pitch” Workshop revealssurprising insights into what editorial gatekeepers are looking for, how you can make yourself a journalist’s dream come true . . . and how to set yourself head and shoulders above your competition.

Discover the “magic” ingredients of pitchesthat capture editors’ attention

Michael Smart has developed an arsenal of proven pitching techniques that open doors at all major media with uncanny reliability. You’ll come back to the office
with dozens of such tools— and a new-found sense of power every time you pitch.

Inside techniques for getting through to target journalists

Some journalists, especially bloggers, seem aloof . . . but most can be reached if you use the inside methods you’ll learn at this event. Get honest, straightforward, value-added approaches that make you look good and make top journalists happy you called.

How to become a source that reporters respect—and get them to call you for advice

Learn to become a valued resource for journalists—the person reporters and editors call first when they need help and your unique perspective. This workshop will
help you achieve that level of respect by showing you how to anticipate journalists’ needs.

How to build powerful story foundations that editors can’t resist

Learn to write and think like a journalist and watch your “hits” double

Compelling new ways to package your story

• Seven templates journalists use to report news—and how to use them in your pitch
• Four low-cost pitching resources that will skyrocket your success
• The difference between pitching a release and pitching a story
• Three reasons why even your best pitch will never be good enough—and what to do about it
• How to turn an editor’s rejection into welcome acceptance

Discover how to generate mega-coverage in top media

• How to leverage your local story into a national blockbuster
• Making exclusives and embargoes work for you— even with multiple press targets
• Extending the life of your story into multiple media over months
• How to place top execs, experts and spokespeople in major media
• Sure ways to get management’s buy-in for your story ideas

PR 2.0: Using blogs and other online media to boost positive coverage

• Five critical ways pitching blogs is different than pitching “old” media
• Cool new resources PR pros should use to monitor news sites
• How to determine which blogs to pitch and which to ignore
• Leverage your online placement into a word-ofmouth bonanza
• Free new online techniques to multiply your story’s reach fivefold

Acquire Michael’s field-tested arsenal of proven pitching techniques

This self-study CD program is designed for fast, efficient learning

Each minute of this three-hour audio workshop is packed with succinct tips and specific pitching examples. This is not merely a recording of Michael's live workshop: Rather, it includes all the same content, optimized and streamlined for a listen-only audience. You get professional recording studio audio quality combined with the warmth and dynamism of Michael Smart’s personable presentation--- as though he’s right by your side in your car or office.

“The same week I attended Michael’s workshop, we placed a feature on the ‘Today’ show.”
Kate McIntyre, Manager of Communications, Wildlife Conservancy

“Michael Smart is an excellent speaker—both engaging and informative. His ideas and methods are valuable for any PR department, regardless of size and budget. I strongly recommend his presentations.”
Michelle Murad, Product Public Relations, Mercedes-Benz USA, Montvale, NJ

“I brought my team members to Michael’s workshop, and it really paid off. His systematic approach boosted their confidence and gave them a strong set of tools to strengthen their messages and create solid, workable pitches. Using the skills he taught them, they have since landed our clients in the Washington Post, on CNN and in a nationwide Associated Press feature.”
Cory Maloy, Senior Vice President, Adams & Knight, Avon, CT

“After I sent a pitch using Michael’s tactics, Wall Street Journal columnist Walt Mossberg told me, ‘I get 300 emails a day, but yours caught my attention.’ By following Michael's advice, I landed Walt’s column, another feature story in the Journal, the national AP wire and our industry's top trade publication. Our sales jumped sixfold.”
Devin Knighton, PR Manager, EMC, Hopkinton, MA

“Michael’s session was the best . . . He gives you specific tips you can implement right away to increase your national media coverage. He shows how PR people who think like reporters will be most successful with top-tier media. Anyone who has the chance should hear him speak.”
Rob Lopez, PR Manager, Cisco Systems, San Jose, CA

“After applying Michael’s research and pitching techniques, USA Today ran a half-page article with a photo, and the New York Times story (with photo) ran on the FRONT PAGE. The media response was better than any of us could have ever dreamed, and much of it is a result of implementing the strategies Michael taught in his seminar.”
Andy Klotz, Media Relations Specialist, Media Relations Manager, Indiana State Fairgrounds

“Michael’s Ultimate Media Pitching event was the most valuable workshop I’ve attended. Not only did it assist me in being promoted to director at my firm, I landed my firm’s placement in the business section of the Los Angeles Times! Thanks to Michael, I now have the confidence, technique and resources to continue landing both local and nationwide media coverage.”
Tammy Mescobi, Director of Media and Public Relations, NSBN, Los Angeles

“Michael’s all-day workshop has been incredible. I’ve used his approaches to develop lasting relationships with agenda-setting journalists at ‘CBS Evening News’ and the Washington Post, [which] have generated follow-up coverage from other national outlets. I will definitely attend again.”
Jasmin Lyons, Media Outreach Specialist, National Education Association

Michael Smart’s Bulldog Reporter workshops have included participants from Disney, Ritz-Carlton, Honda, Hilton, Verizon, Allstate, Four Seasons, The Economist, the EPA, Fleishman-Hillard, Edelman, Weber Shandwick, Waggener Edstrom and dozens more organizations of all sizes.

More than a three-hour experience, this workshop gives you a lifetime of PR pitching tools

Michael Smart’ high-impact workshop is packed with insider secrets that will completely change the way you think about media relations. It will also dramatically increase your press coverage.

You’ll complete this course with hard-won skills and work product you can put to use immediately

This Workshop is passionately practical and hands on— complete with exercises Michael provides that will help you create actual work product—such as pitching strategies and drafts of press materials.

Who should take this course?

This high-level Workshop is for any PR, communications or marketing professional responsible for media relations—from strategy to phone or email pitching—from agency account managers to publicists, from corporate CEOs to communications managers. Whether you’ve been working the media for years or are new to the profession, “The Smarter Way to Pitch” CD Workshop is guaranteed to give you new tools, tricks, psychological insights and strategic vision to dramatically increase your confidence and your media coverage in top media.

$100 introductory savings makes the most valuable self-study pitching workshop even more cost-effective

Hundreds of PR and communications practitioners have paid up to $995 to hear Michael Smart deliver his pitching strategies and placement pearls in Bulldog Reporter’s “Smarter Way to Pitch” CD Workshop. Now this audio edition lets you hear Michael deliver the same curriculum and techniques with the same intensity and passion he generates in his live presentations.

The regular price for the three-hour CD Workshop is normally $595—and worth many times that price in the placements you’ll score in the coming year. But as an introductory offer, for a limited time, Bulldog Reporter now offers the five-CD boxed set at a $100 discount—you pay only $495 (plus $10 shipping and handling).

Michael Smart’ high-impact workshop is packed with insider secrets that will completely change the way you think about media relations. It will also dramatically increase your press coverage.