Dear PR/Communications Professional:

Not only is Twitter PR one of the most powerful new social media tools around, but the art and science of using it are advancing at a dizzying pace.

Best of all, thousands of companies are already exploiting this channel to increase visibility, engagement, brand evangelists and even sales.

Twitter gives us the chance to build huge groups of followers---around individual products, around technologies, around policy issues, and even around discounts and bargains.

If you can interest and hold these Twitter followers, they display amazing loyalty and astounding receptivity to your message.

Let's be honest: Twitter marketing is not a "gimme," not a given for public relations pros. Other communicators---advertising, marcomm, digital marketers---would love to take control of Twitter communications. We should not let it happen!

That's the reason I want to tell you about Bulldog Reporter's new "The Amazing Power of Twitter PR Handbook"---the one guide you'll want on your shelf to help you understand and master the exciting new capabilities of this marketing channel.

This new "field guide" covers every major advance in Twitter PR that's come our way over the past year---and it tells you exactly how to exploit them strategically and put them to work starting today.

   Looking for the definitive guide to using Twitter to deliver corporate messages?

   Are you ready to move beyond superficial Twitter tactics and really develop a Twitter strategy that integrates with the rest of your PR programs?

   Want to how the most successful social media marketers have used Twitter to attract thousands, even tens of thousands of followers?

   Would you like to avoid the Twitter faux pas that have trapped and embarrassed unwitting corporate tweeters?

   Want to know the best techniques for getting your followers to engage---converse and trade ideas---with you?

   Want to find out how to use Twitter to reach traditional journalists with your story?

   Want to know the best ways to monitor and measure results of a Twitter campaign component?

Above all this compact guide is single-mindedly practical: While you'll get all the background and definitions for these new tools, our emphasis here is on action---evaluating, implementing, measuring results. You'll get such actionable details as these:

• How to set up your corporate Twitter account---today
• How to convince top management that Twitter PR is a valuable element to your overall PR programs
• How to allow several members of your communications team to "co-tweet" on the account
• Discover the best ways to monitor what's being said about your company and products in the Twittersphere
• Who among your team members should be tweeting---what special talent should you be looking for in a tweeter?
• How you should respond when your company or product starts getting slammed on Twitter
• What legal ramifications should you be aware of, and when should legal get involved in your campaigns?
• Secrets of effective tweets (including a glossary of most common abbreviations)
• How often should you be tweeting---what is too little, what's too much?

To be sure, Twitter PR is fast becoming one of the most valuable---and highly valued---skills in the public relations field. On a personal note, the respect (and compensation) you receive as a professional communicator will only increase as you master this powerful tool.

But here's the other side: The blessing of social media PR confronts us with major challenges.

First, if we want to take leadership in new social media technologies, like Twitter marketing, we have to do it now, before aggressive marcomm and ad folks jump on them.

Second, of course, we need to understand these advanced tools---their strategic application, like Twitter's ability to leverage corporate brand and product sales.

And third, we have to know exactly what to do, in what order.

I think you'll especially like the fact that this Twitter PR guide gives you reports from the front lines---revealing case studies in Twitter PR success. Among many others, you'll learn:

 How Dell sells millions of dollars worth of products on Twitter
 Why Cisco has several dozen Twitter accounts and how they use them to engage customers
 How Comcast has used Twitter to vault its customer services ratings sky high
 How the tiny, but innovative Roger Smith Hotel connects with tweeters to increase loyalty and bookings
 How JetBlue has carefully developed its Twitter presence to attract more than one million followers
 How successful online shoe emporium Zappos uses Twitter to unite its employees with its customers
 and many more street-wise object lessons on how to take advantage of Twitter in your PR campaigns

If you're ready to start taking advantage of today's exciting new developments in Twitter PR, I urge you to acquire a copy of "The Amazing Power of Twitter PR Handbook."

Please order online now or call 1-800-959-1059.

Best regards,


Jim Sinkinson
Publisher, Bulldog Reporter