Bulldog Reporter's PR University,
in association with presents:

New Strategies for Measuring and Monitoring Public Relations and
Proving Its Value to the C-Suite: Intensive One-Day Update

June 29 • New York • The Yale Club

Keynote Speaker:
David Rockland
Partner, Managing Director,
Ketchum Global Research and
Stromberg Consulting
Protect your company, boost your
career: Learn bold new approaches
to measuring value, reputation and
bottom-line impact of PR, monitoring
crises, exploring and measuring new
Web 2.0 techniques and campaigns—
and hear keynoter David Rockland.
  • The Future of Communications Measurement
  • What Should We Measure: Determining Your Organization’s Value Equation
  • Challenges and Breakthroughs in Measuring Reputation
  • The Great Debate: How Valid Is AVE and What Are the Alternatives?
  • Let’s Make Money: How to Translate PR Results to Business Results
  • Measuring the ROI of Social Media PR Campaigns
  • Problems and Solutions in Monitoring Crisis in the Web 2.0 Era

To register or for more information, call 1-800-959-1059
or go to www.bulldogreporter.com.

Sponsored by