A Special Executive Report from Bulldog Reporter
How PR Can Seize the Social Media Challenge:
New Executive Briefing Helps PR Firms and Departments Take Control of the Communications Revolution
How do your practices score on the social media adoption scale? Learn how to seize leadership and larger budgets in social media marketing.
If you only read one report on the future of PR, make it this one.
Indeed, if you are a PR agency or communications department executive, this 159-page report should be essential reading. (It also makes a great primer for C-suite executives who want to know what the excitement—and budget allocations—are all about.)
Renowned PR technology expert Sally Falkow, APR, has seen the future of public relations . . . and it is social media. Her new executive-level report analyzes imminent trends that promise to further transform our profession—and that open explosive opportunities for PR agencies and communications departments.
This briefing—"The Future of PR 2010: How PR Can Seize the Social Media Challenge"—sets up the five greatest trends challenging our profession over the coming year, and years. It then outlines exactly how we need to respond each of these momentous challenges, from the general to the specific.
You can review this report quickly—in just 10 minutes—then use it as a resource to benchmark all your social media programs
This report gives managers a checklist for assessing the "social media quotient" of all your PR and corporate communications activities, so you can make recommendations to your team about which next steps you can and should be taking.
Here are some of the issues you'll find answers to in this report:
- Why social media networking is not optional in today's PR programs
- Which social media marketing techniques should "belong" to PR professionals—and how to lay claim to them
- Why social media tactics alone are no longer good enough
- 10 Rules for Building a Strategic Social Media PR Plan
- 36 ways to measure your social media PR efforts—and how to determine which you should use
- A 10-point PR Search Strategy
- Why online video must be an integral part of your PR future (and why it pays to link every news release to a video clip)
- How real-time search will profoundly impact public relations
- What qualifies as a legitimate social media conversation—and why most do not
- How to find which communities matter to your business (and ignore the rest)
- How to identify the most influential bloggers and Tweeters in your industry
- Why you must now add branded content to your PR strategy
- 10 Simple Steps for Optimizing Your Press Releases
- Why social media "engagement" strategies will become essential over the coming year
- Plus dozens of mini-case-studies that exemplify the best (and worst) of social media PR
In addition, this report gives you 31 bonus chapters of social media wisdom and commentary from industry leaders
About Author Sally Falkow
Author Sally Falkow, APR: President, Expansion Plus; Co-developer, PRESSfeed; Blogger, The Leading Edge; 2009 PR Trainer of the Year
Sally Falkow, APR, is renowned for her work in online PR and social media strategy. She was recently named PR Trainer of the Year for 2009 by PR News for her Social Media Strategy Bootcamps. She is certified as an Accredited Public Relations Practitioner by the Public Relations Society of America and is a Senior Fellow of the Society for New Communication Research. Sally is a member of the Social Media Club, which is active in promoting new media education and standards, such as the format for the social media press release. Sally has authored several eBooks on internet marketing strategy and the use of new technology in public relations. Her consultancy, Expansion Plus, specializes in digital and social media PR, as does her blog, The Leading Edge.
This report also gives you 31 bonus chapters of priceless social media wisdom and commentary from top PR technology leaders
In addition to the trends analysis, benchmarks and solutions contained in this report, you also receive a wealth of expert commentaries on:
Dominos Vs. Tiger Woods: Social Media Turnaround Campaign Offers PR Lessons
By Roger Rosenbaum, President, Rosenbaum Media Group LLC
When Facebook and Twitter Fail: PR Can Monetize Custom Social Networks by Following Four Rules for Success
By Dominic Wheatley, Co-Founder and CEO, SocialGO
New Study Finds 78 Percent of Nonprofits Require Deeper Social Media Expertise—Where Do You Stand?
By Paul Massey, Senior Vice President, Weber Shandwick
A Whopping 93 Percent of Online Users Expect a Social Media Presence: PR Must Tap In — or Tap Out
By Cheryl Gale, Managing Partner, March Communications
How to Launch an Effective Tweetup: Recent NASA Tweetup Offers Four Easy Lessons for PR
By David Rosen, Group Vice President, Makovsky + Company
2009's Top 9 Online Brand Attacks: Recent Social Media Skirmishes Offer PR Lessons
By Dave Armon, Vice Chairman, dna13.
Click If You Agree: Content Is Still King—and PR Holds the Keys to the Kingdom in New Media's Phase 3
By Larry Thomas, President, Latergy LLC
PR Must Tread with Caution: Crowdsourcing, Citizen Journalism Lack Professionalism
By Rick Singer, Co-Founder and CEO, Network Media Holdings
Where is the Twitter Courtesy in PR? Can't We All Just Get Along?
By Jim Sinkinson, Publisher, Editor-in-Chief, Bulldog Reporter
Is PR's Outlook Inflated? Survey Results Suggest It's Time to Wake Up to Digital Media Opportunities—and Challenges
By Mark Sneider, Owner/President, RSW/US
Where Is PR's Political Awareness? Anticipate How Policy and Social Media Impact Clients—or Risk Irrelevance
By Mike Smith, CEO, Mike Smith Public Affairs
What Do Facebook Vanity URLs Mean to PR Pros? It's Time to Create True Social Media Value via Per-Professional Brands
By Victoria Geyer, Assistant Professor of Journalism, Media Studies and Public Relations, Hofstra University
Sound Advice to PR Professionals: Put the Social Back in Social Media and Focus on People, Not Your Brand
By Chuck Hester, APR, Author, "Linking In to Pay it Forward: Changing the Value Proposition in Social Media;" Communications Director, iContact Corporation
When Will PR Catch Up? It's Time to Make Pitches Easier for Journalist-Twitterers to Use
By Sarah Skerik, VP Distribution Services, PR Newswire
PR's Broken Broadcast Model: Web 2.0 Guru Breakenridge Warns PR to Listen Using Social Media and Evangelize Instead of Spin—Or Become Irrelevant
Interview: Deirdre Breakenridge, President, PFS Marketwyse, Co-Author, "Putting the Public Back in Public Relations: How Social Media Is Reinventing the Aging Business of PR"
Who's Afraid of Social Media? Author, PR Expert Offers New Insight on Using Web 2.0 to Build Your Brand and Business
Interview: Hilary JM Topper, President and CEO, HJMT Communications; Author, "Everything You Ever Wanted to Know about Social Media But Were Afraid to Ask"
LinkedIn Secrets for PR: Social Networking Expert Hester Reveals How to Build Brands, Reach Consumers and Journalists Online
Interview: Chuck Hester, Author, "Linking In to Pay It Forward" Communications Director, iContact; Advisory Council Member, Social Media Club
Get your copy of "The Future of PR 2010: How PR Can Seize the Social Media Challenge" now—and save $50!
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Too Many Social Media Efforts Lack Strategy: PR Can Help by Optimizing Six Social Media Profiles for Companies and Clients
By Heather Lutze, CEO, The Findability Group; Author, "The FindAbility Formula: The Simple and Non-Technical Approach To Search Engine Marketing"
Why PR Must Lead the Way in Social Media — Now
By Jason Winocour, Agency Partner, Hunter Public Relations
PR's YouTube Disconnect: Why Word People Must Now Confront a Video World
By Larry Moskowitz, President and CEO, Medialink
Brand Building on Twitter Is Now a Must: Ten Tips to Help PR Tap Free and Simple Online Social Network
By Vicky Harres Akers, Director of Audience Development, PR Newswire
SEO What? PR Can Benefit from Playing a Bigger Role in Search and Social
Media
By Sarah Skerik, VP, Distribution Services, PR Newswire
PR Stomps SEO for Free Traffic: How Does a 156,000% ROI Grab You?
By Alyson Dutch, CEO, Brown + Dutch PR, Author of the "PR Handbook for Entrepreneurs"
Follow the Money in 2010: PR's M&A Action Suggests Social Media, Global Presence Hold the Key to Higher Revenues This Year
Interview: Rick Gould, Managing Partner, Stevens Gould Pincus
The Worst "PR Blunders" of 2009: Social Media Snafus Dominate, Says Crisis Expert Fineman
Interview: Michael Fineman, President, Fineman PR
Is Twitter Dead? Social Media Guru Byrne Discusses Futuristic PR Trends, Real-Time Branding, Obama as "President 2.0" and More
Interview: Erin Byrne, Chief Digital Strategist, Burson-Marsteller
Are You Digitally Distracted? Author and Celebrity Publicist Says Social Media "Not Effective," Warns That Time Poverty Is Hurting PR Pros
Interview: Michael Levine, Founder, Levine Communications Office
PR 3.0 a No Go: Web Guru Solis on Twitter Narcissism, Obama's Overrated Social Media Clout and PR as an Aging Business
Interview: Brian Solis, Principal, FutureWorks; Blogger, "PR 2.0"; Co-Author, "Putting the Public Back in Public Relations: How Social Media is Reinventing the Aging Business of PR"
Now is the Time for PR to Thrive in "Twitterville": Author Advises Leading the Conversation About Brands to Capitalize on Social Media's Global Neighborhoods
Interview: Shel Israel, Author, "Twitterville: How Businesses Can Thrive in the New Global Neighborhoods"
Social Media Sins, Snafus and Solutions: New Research Pokes Holes in Current Web 2.0 Strategies, Outlines Remedies for PR
Interview: Elizabeth Sosnow, Managing Director, Bliss PR
Ford Taps Web 2.0 to Gain Market Share: Auto Maker's Social Media Guru Says Dialogue with Consumers Essential to Survival Now
Interview: Scott Monty, Digital & Multimedia Communications Manager, Ford Motor Company