Presented by Mike Moran
Co-Author, "Search Engine Marketing, Inc." and Author, "Do It Wrong Quickly: How the Web Changes the Old Marketing Rules"

Mike is an independent consultant, speaker, trainer and author. He left IBM in 2008, where he was a Distinguished Engineer for IBM's OmniFind Search and Text Analytics. Before that, he spent eight years working on IBM's customer-facing Web site, www.ibm.com. Mike is an expert in search marketing, Web personalization, and Web metrics. He is the author of "Do It Wrong Quickly: How the Web Changes the Old Marketing Rules" and is co-author of the best-selling "Search Engine Marketing, Inc."