Visit and learn to participate in the
most popular social media networks
You no longer need to be a stranger in a strange land: During this
intensive workshop, the world of social media will become real for you.
You’ll visit all the hottest sites, plus learn how to create pages, post video
and photos, create and leverage affinity groups, to start and take part in
conversations.
- YouTube
- Online newsrooms
- Flickr
- MySpace
- Digg
- Delicious
- Gather
- Eons
- Second Life
- MediaPost
- Top social news sites
- IT Toolbox
Acquire and start using an arsenal of
essential social media tools
Social media are complex and they change rapidly. To stay on top of all
the activity, numerous tools have emerged—some more useful than others,
some more costly than others. This workshop gives you a complete
overview of all the free and paid tools at your command, as well as
objective criteria for judging which (if any)
you need.
You’ll gain mastery over these powerful monitoring and ranking tools:
- Google Blog Search
- Radian6
- MyST Blogsite
- Technorati
- BuzzLogic
- BlogPulse
- Conversation Miner
- BrandsEye
Harness the power of
blogs and podcasts—
yours and those of
others
Perhaps the most profound and effective
social media technique to emerge is
blogging—as well as its smaller siblings,
podcasts and vodcasts. As a PR
professional, you need to be aware of these
technologies both as outreach tools and as
the recipient of wanted or unwanted
attention. In this workshop, you’ll find out:
- What resources—human and digital—you must have in order to create credible corporate blogs, podcasts and vodcasts
- Which tools to use to quickly and inexpensively monitor industry bloggers
- Techniques and rules for successfully pitching industry bloggers
Master the latest social media tools
for supercharging your press
releases and learn how to create a
social media newsroom
One of the greatest contributions of Web 2.0 technology is the ability to
distribute news releases directly to your public and boost coverage of your
corporate stories to bloggers and even traditional media. In this workshop,
you’ll learn the latest techniques to create a social media press release
and robust new models for online newsrooms.
You’ll cover:
- How to optimize your news releases for search using new social media techniques, like YouTube, Flickr and keyword repetition
- Which off-the-shelf products you should evaluate for your online
newsroom
- How to use RSS feeds and content syndication to push your news out
- How to tag your releases to improve search results
- How to use social bookmarking in your news site
- How to add multimedia to a news release
- How to construct a social media news release