Sally Falkow, APR, president of the Expansion Plus marketing technology consulting service, is the industry’s highest-rated speaker on public relations technology topics at Bulldog Reporter events. She’s also a leading consultant and practitioner in a wide range of PR 2.0 issues, especially the use of social media. Above all, Sally makes PR technology crystal clear, drawing on a wealth of real-world client experience to help practitioners implement these exciting technologies while avoiding the pitfalls.