Introducing the definitive handbook on social networks, blogging,
podcasting, corporate web video, SEO and RSS, including a new media resources
directory, a directory of top top bloggers by industry, and revealing PR
case studies new media. Don't you agree with me that PR must seize control of today's new Web 2.0 technologies . . . and seize them now?
New social media and interactive technologies offer us incredible power to transform our profession---create our own media, publish and broadcast our own news, talk to prospects directly, have one-on-ones with our clients day or night, and listen in to clients as they talk about us.
Let's be honest: A decade ago PR missed the chance to take control of the corporate website. But we should not repeat that mistake.
We will only command social networks, blogs, podcasting, online video, search marketing and social media if we act decisively now.
That's the reason I want to tell you about Bulldog Reporter's new "Social Media PR Power Guide"---the one handbook you'll want on your shelf to help you understand and master the exciting new capabilities that will dictate the future of our industry. This new "field guide" covers every major advance in PR technology that's come our way over the past year---and it tells you exactly how to exploit them strategically and put them to work starting today.
"Social
Media PR Power Guide" gives you street-savvy answers to all these questions
and hundreds more.
Above all this compact guide is passionately practical: While you'll
get all the background and definitions for these new tools, our emphasis here
is on action---evaluating, implementing, measuring results. You'll get
such actionable details as these:
To be sure, these new technologies are a momentous blessing---they
are revitalizing public relations and giving us a platform that can help us
prosper and increase PR's influence for decades to come. On a personal note,
your value (and compensation) as a professional communicator will only increase
as you master these advanced methods.
But make no mistake: This blessing confronts
us with major challenges.
First, if we want to take leadership in these new communications technologies,
we have to do it now, before aggressive marcomm and ad folks jump on them.
Second,
of course, we need to understand these advanced tools---their strategic
application, their ability to leverage corporate brand and product sales.
And
third, we have to know exactly what to do, in what order.
No
question about it: Bulldog Reporter's "Social Media PR Power Guide" helps you
meet all three challenges.
As an added bonus, this hefty, 256-page guide
also gives you a comprehensive directory
of new media resources, so you know where and whom to call to get targeted
help in implementing any of these new techniques.
More: Also included in the
field guide is a directory of top bloggers by
industry, so you can monitor the buzz about your company and products . . .
and so you can make direct contact with the most influential opinion-makers
in your industry.
Finally, this handbook gives you reports from the front lines---revealing
case studies in new media. Among many others, you'll learn:
If you're ready to start taking advantage of today's exciting new developments
in PR technology, I urge you to acquire a copy of "Social Media PR Power Guide."
Please order online now or call 1-800-959-1059.
Best regards,
Jim Sinkinson
Publisher, Bulldog Reporter
P.S. Want to see what specific topics are covered in "Social Media PR Power Guide" before you purchase it? Just go to table of contents now.